There are two key elements regarding digital marketing spend when speaking to a digital agency or anyone promoting themselves as digital marketers, they are budget and management fee. These two costs should be clearly identified before committing to the launch of any sponsored or managed
It's incredibly easy to track visits, usage and all transactional data these days thanks to platforms such as Google, Adobe and other tools. However, the abundance of data we can all track and collate is great! But what then? How do we digest the data?
How many digital marketing channels does a business need? Should businesses be running on all major digital platforms? Yes? No? Don't know? There is no 'one size fits all' answer to this question. However, you will most likely encounter agencies attempting to sell you a